To take advantage of Pokemon's popularity, there were many promotional items released, most only available for a limited time. Below is a list of various promotional stuff that was released - each item includes a photo and a brief description.
H.J. Heinz Pokemon Canned Pasta
Heinz Pokemon Canned Pasta in Tomato Sauce (14 oz fl, 398mL) is the lunch of the Pokemon master in the making! At first you only had the choice between the Blue version, which included pasta shapes of Pokemon exclusive to Pokemon Blue - #04 Charmander, #27 Sandshrew, #35 Clefairy, #37 Vulpix, #94 Gengar and #133 Eevee or the Red version, which included pasta shapes of Pokemon exclusive to Pokemon Red - #01 Bulbasaur, #07 Squirtle, #23 Ekans, #43 Oddish, #39 Jigglypuff and #58 Growlithe. Later on, Pokemon GS shapes were released, which featured Pokemon found in Pokemon Gold/Silver - #25 Pikachu, #155 Cyndaquil, #158 Totodile, #175 Togepi, #182 Bellossom, #195 Quagsire.
Pokemon Chewing Gum
Toymax International (under the Candy Planet label) will take a tip from Topps, sort of, by issuing Poke Gum printed with characters and packaged with one of 144 collectible character puzzle cards.
Pokemon Pop Stickers
Inside every one of Topps lollipop wrappers there can be found 1 of 39 super-cool Pokemon stickers, with even more stickers to come. With Squirtle, Bulbasaur, Charmander, Pikachu and all of their friends ready to decorate notebooks, bicycles and lockers, what are you waiting for? Go out and catch 'em all!
For a limited time only when you go to Burger King and purchase a Kids Meal, you'll receive a free Pokemon toy and trading card, or pay $1.99 for a 23-carat gold-plated Pokemon trading card when you buy a Value Meal.
General Mills Pokemon Punch Red Rolls
General Mills has introduced Pokemon Punch Red Rolls, new fruit snacks licensed by Nintendo that celebrate Pokemon. Each box of Pokemon Rolls will include one of five Pokemon trading game cards for a limited time. "In order to keep our fruit snacks fun and entertaining, we love to work with equities that are hot with kids," said Jonathan Yusen, General Mills Marketing Manager, Betty Crocker Fruit Snacks.
Kraft Pokemon Macaroni & Cheese
Pokemon "trainers" will recognize six of their favorite characters, Pikachu, Squirtle, Charmander, Poliwhirl, Meowth and Jigglypuff, each on the front of their own blue box of KRAFT Macaroni & Cheese. Catch 'em all! For the first time, kids will find the six Pokemon characters in unique pasta shapes inside each box. Each Pokemon package also features eight different Pokemon collector coins on the back for added trading and collecting fun. There are a total of 48 collector coins in all.
H.J. Heinz Pokemon Tomato Ketchup
Heinz is bringing kids' favorite pint-size monsters to the dinner table this spring with limited-edition Pokemon Heinz Ketchup bottles. For two months, beginning in mid-March, supermarkets will carry five million bottles of Heinz Ketchup featuring Charizard, Squirtle, Pikachu, Jigglypuff and Charmander on five separate Heinz Keystone labels. The new Heinz Ketchup bottles are part of a two-month promotion from Heinz and Warner Home Video that offers families a $5 mail-in rebate for a Pokemon: The First Movie video or DVD.
Good Humor Pokemon Popsicle
Each Pokemon Popsicle box includes 6 Pokemon popsicles in two exciting flavors - Gengar stawberry and Pikachu lemon water - with candies shaped in your favorite Pokemon characters with two candies.
Kellogg's Pokemon Cereal
Kellogg's Pokemon Toasted Oat Cereal With Marshmallow Bits is the first and only Pokemon cereal. The enticing, fun, Pokemon-decorated box contains oat-based rings with four Pokemon character-shaped marshmallows - blue Poliwhirl, yellow Pikachu, pink Ditto, and green Oddish - and the cereal is fortified with 12 vitamins and minerals. On the back of the specially marked boxes is a game that invites kids to be the best Pokemon Master by helping Ash find the Pokemon hidden in the colorful picture. The average price for the cereal will be $2.49 for a 13.2-ounce package.
Kellogg's Pokemon Pop-Tarts
Kellogg's Pokemon Pop-Tarts toaster pastries will put smiles on kids' faces with a new Wild Cherry flavor. Yellow Pikachu frosting is topped with Pokemon sprinkles in four Pokemon character shapes: yellow Pikachu, blue Poliwrath, pink Chansey and orange Charmander. Priced the same as regular Pop-Tarts toaster pastries, Kellogg's Pokemon Pop-Tarts come 12 to a box at an average price of $2.79. Included in 12-count boxes is a figure of #62 Poliwrath.
Pokemon Project Studio
There are two versions of Pokemon Project Studio from the Learning Company: the Blue Version, and the Red Version. Both versions function like other print studio programs, allowing kids to create everything from calendars and party invitations to necklaces, masks, stickers, tatoos, key chains, stationery and much more. Each contains 80 of the 151 Pokemon characters, and both versions include the top 10 creatures.
Pikachu Nintendo 64
The Special Pikachu Nintendo 64 Set was released during the holiday season of 2000. The MSRP was $189.99 for the normal set. The Special Edition Toys R Us Exclusive came with a pocket watch and the Hey You Pikachu game. All other retailers got the base unit with controller. The Pokeball is the On/Off switch and Pikachu's foot is the reset button.
Pokemon Perfume by Air Val International
Only available online, Pokemon Perfume by Air Val International for Women 3.3 Oz Eau De Toilette Spray goes for US$14.99.
Pokemon Game Boy Advance Latias/Latios Edition
Released in 2002, this Pokemon-themed Game Boy Advance was released to commemorate the release of the 5th Pokemon movie, Pokemon Heroes.
Made by peripheral maker Kid's Factory, these Pokemon Diamond and Pearl-themed earphones come in pink and green, and they have neat plastic covers.
Drive off in style with this Lugia-themed Dodge Chrysler.
Pokemon Game Boy Color
In 2001, Nintendo released a special edition Game Boy Color to celebrate the release of Pokemon Gold and Silver.
Pokemon XD GameCube Bundle
The Pokemon XD Bundle comes with a GameCube, Pokemon XD: Gale of Darkness, and a limited edition Pokemon XD faceplate for $100.